Ink & Fred began at a kitchen table, with a cup of hot chocolate, a rainy morning, and one determined human (plus a very supportive spaniel named Freddie). Tired of the same old cards on the high street, we set out to create something more personal, cards with character, heart, and a sprinkle of fun. Every design is made to celebrate the little things that make your people your people. Thoughtful, cheeky, heartfelt; whatever the vibe, we’ve got a card for that.