Ink & Fred is more than just a name, it’s a story, a wagging tail, and a whole lot of heart. Born from a rainy morning, a steaming mug of hot chocolate, and the creative spark of one card-obsessed human (plus a very loyal cocker spaniel named Freddie), our journey began at the kitchen table. Tired of the same old mass-produced cards, we set out to make something better—something personal.

From the beginning, our mission has been simple: to create beautifully designed, truly personalised cards that reflect the people they’re made for and the moments they celebrate. Whether it’s a wedding, a birthday, or just because, we believe every card should feel like it was made just for them. Because it was.